Henrique Baptista Racing
The home page is always the most important. See news from his Twitter and find out when Henrique is next racing

baptistaracing.com

the brief

Kieren Clark, Henrique's driver coach, approached us to create Brazillian Racing Driver Henrique Baptista's website. Henrique races in the Formula Renault BARC series in the UK with Scorpio Motorsport. Henrique wanted the website to promote his racing career as he aims to reach his goal of becoming a Formula 1 Champion.

Henrique wanted a modern website design with a 'metalic', black/silver, theme. HE wanted to have a series of images blended together in the header of his website so that visitors could see him in action.


our services

  • Logo design
  • Website design
  • A customised CMS
  • Search Engine Optimisation
  • Complete website management
  • the solution

    Henrique had a base idea for the website design that we were able to develop through a series of wireframes and rough designs. After reviewing each design, along with the client, we were able to conclude that a centralised "block" layout.

    Upon completing a tidy website design we were able to quickly iterate through the detailed design stage to create the website that Henrique now has. We felt is was important to design the logo around the website design for this project. After several concept iterations and colour iterations the final product logo boasts the yellow and blue from the Brazillian flag.


    the result

    The website created offers all of the features that Henrique needs to keep his fans up-to-date with his progress on the ladder up to Formula 1. It has a direct Twitter stream so that visitors can see what Henrique is doing and what's on his mind. The most recent news is cleanly displayed on the home page so visitors can instanly see how Henrique is progressing through his racing career. Visitors are able to quickly see when and where his next event is on every page of the website.

    The website provides Henrique with a fantastic portal to promote, and thank, his current and future sponsors. With GTX World conducting full management of the website, he can be sure that the content is up to date so that nothing distracts him from his goal and the finish line!